Nerak
Marketer (strategist and operations), data analyst for marketing, UX, digital and graphic designer, and digital project manager, as well as a visual artist and teacher; With over 15 years of experience. Passionate about the digital world with almost 10 years of experience in management, design and creation of Marketing and Social Media strategies. Coordination in different paid advertising and analytical media such as Facebook Ads (Business Facebook), Google Ads, Google Analytics (certified) and performance indicators. Interested in continuing my career as a UX - UI Designer, Digital Marketing Specialist, Growth marketing and Data Analyst.
Von Boeck
Presentation of campaigns and Farmaclub App (as PO)
Interviews in Bogotá - Colombia
As content for Interlat 2017 - 2018
As Head of Loyalty for the company Farmacorp (Nexocorp) 2022 - 2023
Free classes on YouTube
As a digital design teacher in 2020
Follow me:
Thank you!
I do Design!
Interactive PDF for MyPlanet
Developed for company Partners - 2020
2020 - 2022
Brand creation
Some clients between 2015 - 2022
Personal Project
Cubist ceramic mural
Ceramic feet study
Personal Project
Fiberglass masks
Projects for different clients
I Do Art!
Different clients - Freelance Web
For ever a Creative Girl
I am enthusiastic, I like to be optimistic in the face of circumstances. I maintain a happy and fun attitude, I like adventures and new stimuli. I am open and communicative. Spontaneous and a great creator of ideas, I can start a project with a lot of energy.
I love video games, board games and animated series. I do yoga, meditate and work a lot on my spiritual well-being.
I have a project of interviews with holistic therapists, psychologists, among others, which is also a branch in which I have been training.
STUDIES
* CEUPE (Centro Europeo de Postgrado) - Máster in Project Management - Spain (Virtual) 2023 – In progress
* Polytechnic of Colombia - Diploma in Neurolinguistic Programming PNL - Colombia (Virtual) 2023 – 2023
* PBS (Panamerican Bussines School) - Bachelor in International Marketing and Digital Communications - Guatemala (Virtual) 2021 – 2023
* Crehana - Universidad Latino Americana - Micro Degree Data Analyst Specialist - Perú (Virtual) 2022 Abril – Julio
* Interlat - Universidad Pontificia Bolivariana - Diploma in Social Media - Colombia (Virtual) 2017
* Interlat - Universidad Pontificia Bolivariana - Diploma in Digital Marketing - Colombia (Virtual) 2016
* Atenea Higher Technical Institue - Higher technician in Graphic Design - La Paz - Bolivia 2014
* Universidad Mayor de San Andres - Graduate of Plastic Arts, Sculpture mention - La Paz - Bolivia 2009
EXPERIENCE
I previously worked in other companies such as Agua sustetable in 2012, Lara Bisch S.A. in my first job in 2013; Factor H (Advertising Agency) in 2014 and between 2015 - 2016 in Atenea as a Graphic Design teacher and Digital Media Consultant for its Bi-annual congress.
Farmacorp / Bolivia / Head of Loyalty / 2022 - 2024
Responsible for leading different projects for the loyalty program.
Responsible for updating the Loyalty program for the company.
P.O. Farmaclub APP with a projection of a 3% exchange increase by 2024.
Coordination and negotiation with new suppliers and strategies.
Campaign leader for collectible stickers to build loyalty and generate monthly sales growth of 2%.
Banco de Crédito BCP Bolivia / Paid Media Growth Hacker / 2021 – 2022
Responsible for the creation, planning and execution of paid advertising strategies for the opening of new digital credits and refinancing.
Strategy to optimize communication on social networks, iterating multiple messages according to different customer segments.
(Now Orium)
4% growth in disbursements (2021-Q4) due to attribution in digital channels.
Planning, implementation and analysis of results through the Google Analytics, Google Tags, Google Ads and Facebook Ads platforms.
Myplanet / Canada (Remote) Digital Designer - UX-UI / 2020 – 2021
I implemented the landing page base for the Hubspot platform and developed the creation of base templates for articles.
Blog layouts in Hubspot.
Creating digital workflows for clients.
Partner presentations designed interactive and inclusive for blind people.
Toolbox / La Paz - Bolivia / Digital Director / 2018 - 2019
Monitoring, optimization and management of social media guidelines for clients.
Coordination with clients to create campaigns (Totes, Hard Rock Café La Paz, Imprenta Sagitario (GES).
Monthly data reports.
Guideline management for your paid campaigns in Meta Business.
Guidelines and promotional strategies for digital communications, aligning results with the client's commercial objectives.
Interlat / Bogota - Colombia / Events Director #LatamDigital / 2018
Digital marketing campaign for the #LatamDigital Awards in its 6th version.
+5,000 nominations 100 winners (equivalent to a growth of 47% compared to the previous year taking into account variables from the previous version) with coverage in 20 Latin American countries.
30,000 votes to find the 100 winners.
Organization of corporate events in Chile, Colombia, the Dominican Republic and Argentina throughout different months, closing with the awards ceremony in November.
6th #LatamDigital Awards Event.
Interlat / Bogota - Colombia / Content Manager / 2016 – 2018
Digital marketing campaign design for the #LatamDigital Awards in its 6th version.
Reporting on monthly campaigns.
Training for different companies in Colombia on the Hootsuite tool.
Optimization of content and processes in social network communication.
Growth and profiling of qualified leads for training and potential clients.
Creation of logos, graphic lines and optimization of the visual image for different platforms.
Post design for social networks, improving communication.
¿SKILLS? ¡Sure! Here
ADOBE ILLUSTRATOR
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META BUSINESS
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ADOBE PHOTOSHOP
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ADOBE
ADOBE PREMIERE
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ADOBE INDESIGN
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ADOBE XD
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ANALYTICS
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ADS
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INDEXACIÓN WEB
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SUITE GOOGLE
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LINKEDIN ADS
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MICROSOFT 360
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WORDPRESS
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HUBSPOT
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BRANDWATCH
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EMPLIFI
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BUNKER BD
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FIGMA
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SCKETCH
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POWER BI
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TABLEAU
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MIRO
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ASANA
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TRELLO
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CANVA
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HOOTSUITE
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MAILCHIMP
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SO, ¿DO YOU LIKE MY WORK?
Contact me to see what we can do together
FOLLOE ME IN MY SOCIAL MEDIA