Visual foundation
Editorial, identity, campaigns and communication pieces for brands, institutions and cultural projects.
Lead Product Designer · UX/UI · Product Strategy · AI-assisted Design
I design products. I lead UX. I connect business.
I am Karen Murillo von Boeck. I lead end-to-end product design across research, architecture, flows, UI, design systems, prototyping and product evolution. I connect business, data and AI-assisted workflows while keeping product decisions human-led.
Teamateur · Designed from scratch
15+years working in design and consulting
7+documented years in web and digital experiences
+4Kregistered Teamateur users in one year
+1Mmembers in the Farmaclub ecosystem
Professional evolution
A career built layer by layer.
This site does more than collect projects: it shows how I moved from graphic design and visual communication to web, UX and finally digital product with a business perspective.
Web experiences
Landing pages, corporate websites, e-commerce and digital ecosystems as a bridge between design and performance.
UX, product & strategy
Platforms, apps, journeys, monetization, analytics and product decisions aligned with users and business.
Selected work
Product first. Design with context.
The core case studies show the most recent stage of my evolution: product, UX/UI, growth and digital platforms where design has real business impact.
+4Kregistered users
Teamateur · CEO · Product Lead · UX/UI · 2025–Present
An all-in-one ecosystem for amateur sports.
I designed the experience from scratch for players, venue owners and organizers: bookings, teams, matches, community, tournaments, monetization and product evolution.
View full case study
Farmacorp · Product Lead · Loyalty · 2022–2023
Farmaclub
I led the development and evolution of the app within a loyalty ecosystem with more than one million members.
View case study
Myplanet / Orium · Toronto · Remote · 2020–2021
UX/UI, web and digital design for retail technology.
During my time at Myplanet — now Orium — I worked on landing pages, HubSpot digital flows and materials for clients and partnerships within a technology company focused on digital commerce. I also applied accessibility requirements across digital experiences and materials.
Fintech · Tunl · UX · 2022
Tunl
I contributed to a focused UX phase for financial services, working on screens and usability flows within a fintech platform centered on APIs, authorizations and banking integrations.
Construvia · Product Design · Design System · AI-assisted
An accessible, scalable system built for real product states.
I designed tokens, components, patterns and screens for a construction marketplace. I integrated Claude and ChatGPT to expand cases, check consistency and accelerate documentation while keeping architecture, UX and every final decision under my direction.
View case study and AI workflowAI-assisted product design
AI accelerates my process. Product judgment stays human-led.
I integrate Claude, ChatGPT, Figma and Figma Make across research, UX definition, design systems, prototyping and review. Final decisions remain grounded in users, context and business goals.
Research
Synthesize interviews, identify patterns and turn findings into testable hypotheses.
Define
Structure journeys, information architecture, requirements, user stories and edge cases.
Systemize
Build components, tokens, usage rules and consistent documentation.
Prototype
Explore functional flows with Figma Make and accelerate iterations in Figma.
Review
Assess clarity, accessibility, edge cases and consistency before delivery.
Web & digital experiences
From web design to systems and platforms.
Ordered from the most recent backwards, this selection shows how my scope expanded: from websites and digital communication to more complex experiences, product and service.
isabelorias.com
Isabel OríasService website · 2026Visit site ↗
jetairwaysacademy.com
JetAirways AcademyInstitutional website · 2026Visit site ↗
fundacionatenea.org.bo
Fundación AteneaInstitutional website · 2024Visit site ↗
RameWeb design & e-commerce · 2024
HypervsnWeb design · 2020
GESWeb design · 2019–2020
2010 – Present. Design and consulting evolved with me: first as a visual foundation, then as digital experience work, and today as a lens that also guides product, growth and business.
Visual archive
Branding, editorial, campaigns and applied design.
A broader selection of work, ordered from the most recent backwards, that helps explain my creative roots and how that visual language still shapes the way I think about digital experiences.
Portal OrigenLogo and visual identity · 2026
Isabel OríasLogo and visual identity · 2026
BrillasCommunity and personal brand identity · 2024
Nerak von BoeckLogo and personal brand · 2023
SattvaLogo and visual identity · 2019
Don LuchoBrand redesign and packaging · 2018
CIDGAEvent and speaker communication · 2016
BolpanBrand identity and applications · 2014–2016
Pop Boutique CreativaBranding and stationery · 2015
Farmacias Chávez + Nacional VidaCampaign and promotional design · 2014
UNICEF + Ombudsman OfficeEditorial design · 2014
AltifibersCorporate visual system · 2014
Santa Cruz, BoliviaEditorial and cultural design · 2013
Experience
From visual craft to product leadership.
Design, web, UX, data, growth and business progressively converged into digital product.
Teamateur
CEO · Product Lead · UX/UI
End-to-end product design from scratch, leadership across app modules and operational web, strategy, monetization, multidisciplinary team and LATAM expansion.
Mother Focus Agency
Digital Marketing Manager
Corporate account management, team leadership, budgets, digital execution, reporting and vendor coordination.
Farmacorp · Farmaclub
Head of Loyalty · App Product Lead
Loyalty strategy, product leadership, cross-functional coordination, KPIs and launch/evolution of Farmaclub. My role was product leadership; I did not design the visual interface.
Banco de Crédito BCP Bolivia
Digital Growth · Digital Credit
Acquisition, segmentation, experimentation, attribution and analytics applied to digital financial products.
Myplanet / Orium · Canada
Digital Designer · UX/UI
Landing pages, digital flows, HubSpot and experience/communication materials with accessibility requirements in a retail technology company.
Design, consulting & digital product
Graphic design · Identity · Editorial · Web · UX/UI
Cross-disciplinary background in graphic design, identity, editorial, digital communication, web experiences, UX/UI and consulting for brands, organizations and digital products.
About
I design with a visual eye. I lead with business judgment.
I am Karen Murillo von Boeck. My background combines Graphic Design, Fine Arts, Project Management, Digital Marketing, Data Analytics and Business Intelligence. I have worked across startups, banking, corporations and regional projects.
My strength is connecting the pieces: understanding users, structuring the experience, coordinating with technology, reading data and keeping business goals present in product decisions.
FigmaFigma MakeClaudeChatGPTAI-assisted DesignAccessibility / WCAGUX/UIProduct strategyCustomer experiencePower BIGA4HubSpotSAPZohoMiroAgile methodologiesAdobe Creative Cloud
Contact
Products that work for people and for the business.
Open to leadership opportunities in UX/UI, digital product, customer experience and transformation.